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Knowledge base

Knowledge base:

A knowledge base serves as a central repository of information, accessible to both internal teams and external users, facilitating self-service and reducing reliance on support teams.

A knowledge base serves as a valuable resource for both internal teams and external users, offering quick access to information, reducing support burdens, and enhancing overall efficiency and satisfaction. By utilizing appropriate tools and software, organizations can effectively manage and leverage their knowledge base to drive success and growth.

Definition:

A knowledge base is an online collection of information, FAQs, troubleshooting guides, and resources that individuals can access to find answers and solutions without direct assistance.

Types:

  1. External Knowledge Base: Accessible to customers, clients, or the public, providing information on products, services, and common inquiries.

  2. Internal Knowledge Base: Restricted to company employees, containing proprietary information, policies, procedures, and training materials.

Examples and Formats:

  • Internal Knowledge Base Examples: Google Drive folders, shared documents, wikis, or proprietary software.

  • External Knowledge Base Examples: Public web portals, FAQ pages on company websites, customer support portals, or chatbots.

Tools and Software:

  • Content Management Software: Examples include HubSpot, WordPress, or custom-built platforms for creating and managing knowledge base content.

  • Browser Extensions: Tools like Guru integrate with browsers to share knowledge base content directly into web applications.

  • Web-Based Tools: Platforms like Notion offer collaborative features for organizing, editing, and sharing knowledge base content among teams.

  • Apps: Communication tools such as Slack can serve as knowledge bases, with integrations for accessing files, feedback, and data.

Advantages:

  1. Reduced Support Load: By providing self-service options, a knowledge base lowers the volume of support tickets for both internal and customer support teams.

  2. Improved Customer Experience: Instant access to information enhances user experience, satisfaction, and loyalty.

  3. SEO Benefits: External knowledge base content improves search engine optimization, attracting new customers through relevant search queries.

  4. Faster Onboarding: Centralized access to company information accelerates the onboarding process for new employees, improving productivity and efficiency.